We're a Tail Wagging Fun Way to Promote Plastic-Free & Sustainable Living!

Under Armour (@underarmour) – you know them as the champions of performance wear, helping athletes crush their goals. But what’s also impressive is their serious commitment to sustainability! They’ve laid out their eco-friendly ambitions right on their website, making it clear they’re all in. By 2030, they aim to use only recycled polyester in apparel and accessories, with at least 35% hitting the racks by 2025. Talk about a goal that’s easy to cheer for!

And the footwear? Get this: by 2030, the uppers in their most popular shoes will be made from at least 50% recycled or bio-based materials. That’s a major step toward a greener kick!

They’ve also set some ambitious goals for extending the life of damaged or defective products—75% of them will be repaired and recycled by 2025. Plus, they’re rolling out a take-back pilot program in select regions by 2023, with plans to expand those circular solutions globally by 2025.

Oh, and let’s not forget their packaging game! By 2025, they’re looking to slash single-use plastic brand product packaging by a whopping 75%. Their roadmap for ensuring recyclability of apparel and accessories by 2030 is already in motion, and they’re aiming to ditch 75% of spandex from all their products by then.

The good news? Many companies, big and small, like Under Armour, are stepping up to the plate for sustainability. So, whether you’re a startup or a global giant, let’s keep this green momentum going!

Finally, our thanks to the University of Maryland’s (@univofmaryland) Center for Social Value Creation for hosting the Sustainability in Business Conference in October 2024 where we learned about many diverse companies and their sustainability ambitions.

Bark on! 🌍

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