We're a Tail Wagging Fun Way to Promote Plastic-Free & Sustainable Living!

We’ve all seen the headlines about the Great Pacific Garbage Patch, but there’s a much more intimate plastic problem sitting right in your hand. That “paper” coffee cup you grab every morning? It’s a bit of a wolf in sheep’s clothing.

While it looks like harmless cardboard, almost every disposable cup provided in coffee shops is lined with a thin layer of polyethylene (plastic). It’s there for a reason—to keep the paper from turning into mush—but recent science suggests the cost of that convenience is higher than the price of your latte.

The Toxic Reality of Plastic Linings

When you pour piping hot coffee (often between 85°C and 95°C) into a plastic-lined cup, the heat triggers a physical and chemical breakdown of the lining. Here’s what’s actually happening while you sip:

Enter Notpla: The Seaweed Revolution

The coffee industry has been stuck between a rock and a hard place: use plastic linings or watch cups disintegrate. However, a major breakthrough is currently underway thanks to the London-based startup Notpla.

Known for winning Prince William’s Earthshot Prize, Notpla was recently awarded a massive €4 million grant from the EU’s Horizon Europe program. Their mission? To completely recreate the coffee cup by replacing plastic linings with a coating made from seaweed.

“The disposable coffee cup looks like a simple invention, but it hides a complex problem… from poor recycling rates to the release of microplastics into hot drinks,” says Pierre Paslier, co-founder of Notpla.

This grant is funding a three-year project to scale their “Gen 2” cup. Unlike traditional cups, these are:

Bottom line, bring your own up to coffee shops!

Bark on!

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